Photographs and collages with their Moms….
A thank you message….
Emotional write-ups….
Motherhood quotes….
Shared videos….
Amidst such Mother’s Day gestures, I noticed a few people’s Facebook status change to ‘changed his/her name’. Their middle names were replaced with their mother’s names. Ha! It sounded a warm gesture to me.
I traced it to Bajaj Electricals’ Mother’s Day campaign with the film ‘Rightfully Mom’s’.
The film revolves around a mother, her son, and their interactions on popular social platforms. It focuses on how mothers, these days, try to keep up with the busy lifestyles of their children. It says:
She gave us our name. It’s time we made her a part of it!
This Mother’s Day add your mom’s name to yours on Facebook, Twitter or WhatsApp and give her what’s #RightfullyHers
Here’s the film:
On the idea behind the campaign, Beena Koshy, Vice President, Bajaj Electricals Ltd. said, “Rightfully Hers is our way of paying tribute to all those beautiful moms out there for caring, nurturing and being there for us, making us what we are today. Happy Mother’s Day. We believe that many a times all it takes is just a small gesture on our part to make our moms happy. We urge all to just add your mom’s name to yours and see her glowing with pride and happiness. For us it is a natural extension to our current campaign of ‘We are family’”.
Abhishake Das, ECD, ibs said, “The whole idea came from our own personal lives, and how we, as children, often get way too caught up in our daily lives and lose focus of what’s really important. And that’s family. Mother’s day was a perfect excuse to tell this story, and give our mothers the love, respect & recognition that’s rightfully hers. Hopefully, it’ll bring smiles the mother’s faces, and give us a chance to show how much we celebrate being their children.”
Can our names change, for once, for the ones who’ve nurtured us all along?!!!